Tirol Shop

The Tirol Shop's fashion range is a fusion of alpine style and urban chic, where traditional materials meet modern design. Each and every item bearing the red-and-white Tirol logo reflects a deep love of this beautiful part of the world and, at the same time, a sometimes tongue-in-cheek approach to the alpine stereotypes and clichés often associated with the region. Original Tirol Shop fashionwear is available in the Tirol Shops in Innsbruck and Lienz as well as a selection of distributors throughout North and East Tirol.

"Tiroler Bua" and "Tiroler Madl"

Among the most popular items among both locals and visitors are the many T-shirts and babygrows bearing slogans in Tirolean dialect such as the classic "Tiroler Bua" ("Tirolean boy") and "Tiroler Madl" ("Tirolean girl") as well as seasonal variations such as "Kasermandl" T-shirts, referring to an ancient local legend of the same name, and T-shirts declaring the wearer to be a "Naturprodukt".

The Tirol Shop also stocks a comprehensive range of bikewear as well as fashionable accessories such as woolly hats, rucksacks, cushions filled with pinewood shavings, marmot oil for tired muscles, felt holders for smartphones and much more, making it the perfect place to pick up a souvenir of your stay in the region or a present for a loved one back home.