The two Petera boutiques in Innsbruck are all based on the same simple principle: international fashion design for ladies with style.
When Jaroslav Petera and his daughter Elisabeth opened their first underwear and clothing shop in Innsbruck in the 1890s they could not have known that around 120 years later their descendants would still be in the same business and the name Petera would still be synonymous with contemporary style.
Urban fashion in the heart of the Alps
The Petera flagship store, opened in 1899 in the Maria-Theresien-Straße, is now accompanied by one futher Petera boutiques for a younger clientele: Teresa offers fashion for young women who know what it takes to look good.
Packed full of the latest international trends by classic designers such as Helmut Lang and young hipsters such as IRO from France, Teresa is a cutting-edge fashion boutique which would not look out of place in one of Europe's major cities. Other highlights include slim-fit denim jackets by Victoria Beckham, eye-catching scarves by Fulvio Luparia, cool jumpsuits by Drykorn and leoprint pumps by US designer Rachel Zoe. The friendly and knowledgeable members of staff will be happy to provide advice and help you find that perfect item.
When Jaroslav Petera and his daughter Elisabeth opened their first underwear and clothing shop in Innsbruck in the 1890s they could not have known…