Hans Frauenschuh

The "Europäischer Frauenschuh" (known in English as lady's slipper orchid or Cypripedium calceolus) is an endangered species of wild orchid subject to strict protection measures – a little like the listed building in Kitzbühel home to the Frauenschuh boutique run by brother and sister duo Kaspar and Theresia Frauenschuh. After taking over the business in the 1990s, Kaspar and Theresia created their own collection and made the brand more international by introducing an increasing number of designer labels. At the same time, they have always remained true to the roots of this family-run business synonymous in Tirol with fashion and accessories made using deerskin tanned with fish oil – a tradition dating back to the 1950s when Hans and Anna Frauenschuh opened their small tannery.

A passion for tradition

Today, Hans Frauenschuch – named after expert tanner Hans Frauenschuh, who passed away just a few years ago – remains one of the top addresses in Tirol for leather fashion and accessories as well as traditional leatherwear such as Lederhosen. Rather than following ephemeral fashion trends, the shop has always stayed true to traditional forms and designs, often accentuated by bright flashes of colour.

One of the most popular products remains the Lederhosen, traditionally worn by men and boys but now also available in a specially tailored version for girls. Other traditional clothing items include the classic Dirndl in a simple yet elegant design as well as tailored jackets made from broadcloth, a felt-like material which is both hard-wearing and weather-resistant. Frauenschuh also stocks a comprehensive range of stylish and traditional children's clothing, from cosy sheepskin jackets to Lederhosen and Dirndln for special occasions.