The Gschwantler family from Kirchberg is one of many entrepreneurial families in Tirol who are both proud of the region's traditions and history and, at the same time, always looking to innovate and push things forward in a quest for quality without compromises.
The Gschwantler shop is today still located in a mighty townhouse in Kirchberg, where it first opened in the 1930s as an exclusive shoe shop. However, the business expanded throughout the 20th century and now also encompasses the building next door (formerly a bank), which has become a concept store packed with all those little things which you never knew you needed but which you fall in love with at first sight. As if that wasn't enough, Gschwantler is also a wine bar serving French champagne, Italian espresso, Scotch whisky and Tirolean Speck (dried bacon) from the family's own farm. Last but not least, there is a wine bar in the cellar (where the bank's safe used to stand) selling a selection of fine wines available for tasting at the bar.
Tradition meets innovation
This concept fusing exquisite shoes and fashion with hand-picked lifestyle accessories has now been brought to the regional capital, Innsbruck, by the next generation of the Gschwantler family, while in trendy Kitzbühel there is a third boutique showcasing a range of shirts designed and produced by the Gschwantlers themselves as well as ladieswear by a number of famous international designers.
The Gschwantler shop is today still located in a mighty townhouse in Kirchberg, where it first opened in the 1930s as an exclusive shoe shop. However,…
