The perfect destination for holidaymakers who want a little seaside vibe in the heart of the mountains. Lake Achensee, the largest lake in Tirol, is playfully known as the Sea of Tirol and is surrounded by the Karwendel Mountains and the Rofan Mountains.
Picture perfect! Alpbach is often referred to as Austria’s most beautiful village. Thanks to strict building regulations it has managed to maintain its charming chocolate-box look over the years with traditional wooden houses and balconies filled with flowers. The ideal spot to send a few postcards or post a few Insta snaps.
Situated in the rolling hills of the Kitzbühel Alps and the Tux Alps, the Erste Ferienregion im Zillertal region is the gateway to the Zillertal Valley. In winter it offers perfect terrain for skiing, while in summer visitors come here to visit the many huts serving hearty local food. Indeed, the valley around Hochfügen is known as the Valley of Huts.
Landeck is the cultural centre of the west of Tirol. It is surrounded by high mountains and has probably the largest concentration of castles and fortresses anywhere in Tirol.
The pretty Kaiserwinkl region is located in the north-west of Tirol, surrounded by the Kaiser Mountains and the Chiemgau Alps.
Kitzbühel is known as one of the world’s best ski resorts and a place where celebrities from all over the world meet to see and be seen.
A visit to the Hohe Salve mountain with its rotating summit restaurant is a must. A great way to enjoy the amazing 360° view!
The crowning glory of the Tirolean Unterland. Families will love the three mountain adventure play areas (Steinplatte, Buchensteinwand and Wildseeloder) while hikers and climbers can take on the Lofer Rocky Mountains before plunging into the Pillersee lake to cool off.
The crowning glory of the Tirolean Unterland. Families will love the three mountain adventure play areas (Steinplatte, Buchensteinwand and Wildseeloder) while hikers and climbers can take on the Lofer Rocky Mountains before plunging into the Pillersee lake to cool off.
Nestling between the Kitzbühel Horn and the Wilder Kaiser Mountains, this quiet region is characterised by rolling hills instead of sheer rockfaces. The largest town is St. Johann – an ideal base camp for mountain adventures and an interesting baroque period sight in its own right.
High in the north of Tirol, Kufstein is known in a famous local song as the “Pearl of Tirol” – and for good reason. This bustling town on the river Inn is home to an impressive fortress as well as a university of applied sciences and is a good base from which to explore the rugged Kaiser Mountains.
The Lechtal Valley is home to the rushing Lech river, one of the last remaining wild rivers in Europe. Just as wild and untamed are the mountains here, which stretch high into the sky. This valley is definitely a contender for being considered the most natural region in Tirol.
Mayrhofen is famous throughout Tirol and beyond for its fantastic skiing in winter, but in summer the Zillertal Valley also has plenty to offer visitors. Highlights include some of the best hiking trails in Tirol, including the famous Berlin High Trail.
Nestling between the high peaks of the Tannheim Mountains, the Säuling and the Thaneller, Reutte is a small town on the Lech river. Nearby there is a fjord-like lake and a huge hanging bridge for those with nerves of steel.
The best of all worlds? This region marks the point where three countries – Austria, Italy and Switzerland – converge. In winter there are ski pistes and cross-country skiing trails over the borders, while in summer you can hike or ride in three different countries in a single day.
East Tirol on East Tirol: “East Tirol is different. More authentic, more rugged, more real, more reduced. Reduced to the basics, only the most important things. The things we truly need. East Tirol is different.” We have nothing to add!
Highest mountain in North Tirol? Tick! Largest glacier area in the Eastern Alps? Tick! Highest waterfall in Tirol? Tick! Highest inhabited village in Austria? Tick! The Ötztal Valley is home to some of the most amazing scenery and beautiful sights in Tirol.
Imst is the place where carnival meets canyoning! Visitors in winter should not miss out on the colourful carnival celebrations, while those coming in summer will find rafting, canyoning, trail running and alpine coasters to keep them busy.
Ischgl is one of the best-known ski resorts in the world and draws guests from near and far with its excellent ski slopes and state-of-the-art lifts. Those who like to enjoy not only haute skiing but also haute cuisine will be pleased to know that Ischgl is home to one of the best fine-dining restaurants in Tirol.
The Pitztal Valley is home to the Wildspitze, North Tirol’s highest mountain. The valley is relatively gentle and rolling to start off with before becoming increasingly rugged as you approach the end.
Hall in Tirol, home to one of the largest and most attractive old towns in Austria, lies just a ten-minute drive from one of Tirol’s most popular tourist attractions, the Swarovski Crystal Worlds.
From the ski piste straight to the opera house – Innsbruck is a place where alpine meets urban. This fusion gives the city an unparalleled vibe that draws visitors from around the world.
Surrounded by the Wetterstein Mountains, the Mieming Mountains and the Karwendel Mountains, the Seefeld High Plateau perched above the Inn Valley offers plenty of space for outdoor activities as well as plenty of sun in summer and snow in winter.
We are family! Serfaus-Fiss-Ladis is the perfect spot for families with children as well as all those in search of rest and relaxation. In winter it has a huge ski area while in summer visitors can explore the three villages on foot or by bike.
The Karwendel Silver Region takes its name from the fact that in centuries past it was a major centre of silver mining. Today it is natural treasures that enchant visitors such as the Karwendel Mountains and the Tux Alps as well as the town of Schwaz.
The cradle of alpine skiing! St. Anton am Arlberg is famous the world over and is home to a global skiing and snowboarding community.
From the outskirts of Innsbruck, the Stubai Valley branches off from the Wipptal Valley and runs more or less straight all the way to the mighty glaciers of the Main Alpine Ridge.
Known as one of the most beautiful high valleys in Europe, the Tannheimer Tal Valley has a wide range of natural highlights including the beautiful Vilsalpsee as well as meadows in bloom with hundreds of thousands of dandelions. Further attractions you won’t want to miss out on include the Friedberger Klettersteig via ferrata as well as skiing across the frozen Haldensee lake. Autumn is a great time to come when the air is wonderfully clear.
The Tiroler Zugspitz Arena comprises a series of towering mountains around the pretty village of Ehrwald offering fabulous views of the surrounding landscape.
Right at the end of the Zillertal Valley there is another, smaller valley branching off into a totally new world. This world is perched high in the mountains and has at its core the Hintertux Glacier, which tops out at 3,250 metres above sea level and is home to the only ski resort in Austria open 365 days a year.
The Wilder Kaiser region and its family-friendly villages are dominated by the craggy Wilder Kaiser Mountains. These sheer rockfaces are popular with climbers and also have plenty of charming huts serving hearty local food.
The Wildschönau is a quiet region set away from the bustling Inn Valley. It has managed to maintain its authentic charm thanks to its chocolate-box villages and plenty of local customs and traditions. The lush meadows and pastures are used to graze cattle in summer.
Mirror, mirror on the wall, which is the most beautiful valley of them all? The Wipptal Valley has five contenders in the form of five quiet side valleys, each of which has its own charm. And the one thing they have in common? Total peace and quiet.
Visitors to the Zillertal Arena can look forward to excellent skiing, a fun-filled programme of activities for families in summer and one of Tirol’s most famous traditional festivals.
Tirol is divided into 34 regions, each of which is represented by its own tourism board. On a political level, Tirol is made up of nine districts. The borders of the tourism regions differ from the borders of the districts.
The best-known regions in Tirol include the Ötztal Valley, the Zillertal Valley, Innsbruck and its surrounding villages, St. Anton am Arlberg, the Paznauntal with the resort of Ischgl, Lake Achensee and the region around Kitzbühel.
All regions in Tirol offer an excellent infrastructure in both summer and winter. Some are most well-known for winter sports, for example Paznaun-Ischgl and St. Anton am Arlberg, while others such as Lake Achensee and East Tirol are ideal for a summer holiday.
In certain regions like the Zillertal Valley and the Ötztal Valley you will find lots of tourism infrastructure, while others such as the Lechtal Valley, the Wipptal Valley and East Tirol are good places to get away from it all and enjoy a holiday in total peace and quiet. Families with children will particularly enjoy Serfaus-Fiss-Ladis, the Alpbachtal Valley, the Pillerseetal Valley and the Kaiserwinkl region.
